Life and Health Insurance
Foundation for Education
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Why Devote a Month to Life Insurance Awareness? |
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Learn More about LIAM:
 These are unsettling times. Over the past year, almost every pillar of our financial security has been shaken, one by one. The bursting of the real estate bubble, the precipitous decline in the stock market, a rapid spike in job losses. Now more than ever, Americans are searching for ways to maintain basic financial security. One source of financial security still stands strong, however, and that’s life insurance. It continues to do what it was designed to do – serve as the foundation of your family’s financial security. If you own a term life policy, the death benefit it would pay if you died tomorrow is unchanged from last week, last month or even last year. If you own a whole life policy, your death benefit is also guaranteed, and over the past year your cash values have actually grown, not declined. In this tumultuous economy, you can take comfort in knowing that life insurance – whatever type you own or intend to buy – can provide some certainty and stability at a time when both are in short supply. To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit LIFE Foundation coordinates Life Insurance Awareness Month. Each September, LIFE is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and other industry groups. Almost everyone knows they need life insurance, but almost no one wants to buy it. That’s understandable. No one likes to think about dying, so we procrastinate, make excuses, or hope that we’ll be one of the lucky ones that lives a long life. But what if you’re not one of the lucky ones? What if you haven’t planned properly? The amount of life insurance you own is likely to determine whether those you love will have a financially secure future or be confronted with years of financial hardship. Our website is the leading source of objective information about life insurance. We encourage you to spend a few minutes learning more and trying our interactive tools like our Life Insurance Needs Calculator. If you determine that you have a need for coverage, we strongly urge you to act by contacting an insurance professional who can help you safeguard your family’s financial future. |
